Ray Yuen - Work by Company {xs}
Ray Yuen - Work by Company {sm}
Ray Yuen - Work by Company {md}
Ray Yuen - Work by Company {lg}
Ray Yuen - Work by Company {xl}
Ray Yuen - Work by Company {xxl}
Quantcast
Led a marketing design team responsible for overseeing our brand and website systems, ensuring consistent branding across all touchpoints. Provided support to sales, marketing, and product teams to launch products, facilitate support initiatives, create collateral, and execute digital marketing efforts.
Quantcast Academy
Working collaboratively to create, develop, and promote online digital advertising courses
Quantcast Growth
Growing the self-serve customer base through A/B experiments and digital marketing
quantcast.com
Maintaining the website design system and boosting demand-gen efforts
Quantcast Brand System
Evolving our Adtech brand while building awareness and ensuring visual consistency
Quantcast Casino Night
Reintroducing our customers to in-person events at a lively casino‑themed Party
Quantcast Cookieless Campaign
A brand campaign inspired by Pop Art imperfections
Quantcast Insights
Enabling industry and seasonal sales by visualizing rich Quantcast audience data
NextLesson
I oversaw marketing and product design at NextLesson. Managed the team of freelance designers, built the brand and illustration system, and produced over 1,950 lesson thumbnails for the education marketplace. Launched an interactive version of our lessons, a tool to gauge student interest in topics, and more intuitive way to filter our lessons.
InterestID
Interests "Tinder": Building a tool to gauge student's interest on topics featured in lessons
NextLesson Covers
Creation of covers, design patterns, and templates for online educational lessons
NextLesson Illustration System
Developing and Implementing a Brand Illustration Style for NextLesson
The Pokémon Company International
Working with the creative director, I ensured brand consistency across various touch-points. Collaborating with Marketing, Licensing, Publishing, and E-commerce teams to support product (video game, TV, movie) launches, we built and refined design, creative, and collateral.
Pokémon Exhibits
The design and production of assets for Pokemon licensing trade shows
Pokémon Events
Design, Marketing, and production of assets for large events
Pokémon Pocket Pokédex
Developing an intuitive design and layout for a 400+ page game guide undertaken in-house
Museyon Books
Working in collaboration with editors and photographers, I produced six 300+ page guide books. Responsible for art direction, design, layout, and print production of travel guides.
Chronicles Book Series
Designing the visual framework for a travel guide book series
City Style
Design and layout of a book focused on global fashion centers