With over 20 years of diverse creative experience, I’ve worked in both B2B (ad-tech and education) and B2C (entertainment, publishing, and gaming) sectors. My career spans startups like NextLesson, medium-sized enterprises like Quantcast, and industry leaders like The Pokemon Company International.
I have a proven track record in creative team leadership, ensuring brand consistency across channels, and nurturing small team environments. My adaptable nature and diverse skillset drive proactive problem-solving through technology and collaboration.
Successfully launched products and design systems at Quantcast, NextLesson, and Pokémon through collaborative cross-functional efforts with Marketing, Product, Sales, and Engineering.
Led design teams at Quantcast and NextLesson to produce their best work by nurturing talent, mentorship, facilitating project collaboration and ideation, overseeing project management, and instituting operational procedures.
Through the utilization of technology and talent development, implemented cost-saving initiatives at Pokemon, NextLesson, and Quantcast by internalizing design work, all while maintaining high design standards.
Growing the self-serve customer base through A/B experiments and digital marketing
Building a Cohesive and Recognizable Adtech Brand
Enhancing the Website Experience and Driving Engagement
Transforming Ideas into Clear and Impactful Visuals
Designing Engaging Courses for Digital Ad Education
Reintroducing our customers to in-person events at a lively casino‑themed Party
A brand campaign inspired by Pop Art imperfections
Enabling industry and seasonal sales by visualizing rich Quantcast audience data
Interests "Tinder": Building a tool to gauge student's interest on topics featured in lessons
Creation of covers, design patterns, and templates for online educational lessons
Creating a Scalable and Unique Brand Style
The design and production of assets for Pokemon licensing trade shows
Design, Marketing, and production of assets for large events
Developing an intuitive design and layout for a 400+ page game guide undertaken in-house
If you've got no time, so here's some mixed works from the last few years.
Demo Card Proposed
Video Game Localization Assets
NextLesson Glossary Image - Networking
Quantcast Company Initiative Graphic
Quantcast Chrome Extension
The3 - Mobile Game Design
Quantcast Platform Graphic
NextLesson Glossary Image - Booksellers
NextLesson Covers - Time To Fly
Quantcast Publisher Ecosystem
Childrens Book Illustrations
NextLesson - Interactive UI
NextLesson InterestID
Pokemon Trade Show Creative Assets
Quantcast State of Play
Quantcast Blog Graphic - Mom Blogs
Demographics Card Redesign
NextLesson Glossary Image - Publisher
Pokemon Trade Show Graphics
Quantcast Landing Page
Quantcast Industry Survey Report 2022
Quantcast Cookieless Campaign - Cookie Crumble
Quantcast Academy Ad Campaigns
Chronicles of Old Paris - Guidebook
Quantcast Email Report
Quantcast Chrome Extension Launch
Quantcast Growth
NextLesson Covers - Driverless Cars
Pokemon Launch Event Assets
Screenshot Ad Solutions
Quantcast Product Signup
Quantcast Social Spotlight Template
NextLesson InterestID Voting
NextLesson Covers - Build a Lunar Lander