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Ray Yuen

Designer with over 20 years of creative experience in digital marketing, web design, and print.

Career Profile

Versatile creative leader with 20+ years of design experience and 5+ years of design team leadership. Proficient in both digital and print design with skills spanning brand identity, digital marketing, web design, user experience, print, and illustration.

My career spans startups like NextLesson in education, medium-sized enterprises like Quantcast in ad-tech, and industry leaders like The Pokemon Company International in entertainment.

I excel at collaborating with web developers and understanding how to implement designs with the tech stack.

Career Highlights

  • Successfully launched products and design systems at Quantcast, NextLesson, and Pok√©mon through collaborative cross-functional efforts with Marketing, Product, Sales, and Engineering.

  • Led design teams at Quantcast and NextLesson to produce their best work by nurturing talent, mentorship, facilitating project collaboration and ideation, overseeing project management, and instituting operational procedures.

  • Through the utilization of technology and talent development, implemented cost-saving initiatives at Pokemon, NextLesson, and Quantcast by internalizing design work, all while maintaining high design standards.

Design Skills

Brand Identity
Digital Marketing
Design Systems
The Responsive Web
Team Leadership
Product Design
UI Design
UX Design
Wireframing
Typography
Prototyping
Video Editing
Print
Illustration
Dataviz

Software Skills

Figma
Adobe Creative Suite
Photoshop
Illustrator
Indesign
After Effects
Sketch
HTML
CSS
PHP
Wordpress
Invision
Git
Bootstrap

Relevant Works by Company

Quantcast

Led a marketing design team responsible for overseeing our brand and website systems, ensuring consistent branding across all touchpoints. Provided support to sales, marketing, and product teams to launch products, facilitate support initiatives, create collateral, and execute digital marketing efforts.
Quantcast Academy
Quantcast Academy

Working collaboratively to create, develop, and promote online digital advertising courses

Quantcast Growth
Quantcast Growth

Growing the self-serve customer base through A/B experiments and digital marketing

quantcast.com
quantcast.com

Maintaining the website design system and boosting demand-gen efforts

Quantcast Brand System
Quantcast Brand System

Evolving our Adtech brand while building awareness and ensuring visual consistency

Quantcast Casino Night
Quantcast Casino Night

Reintroducing our customers to in-person events at a lively casino‑themed Party

Quantcast Insights
Quantcast Insights

Enabling industry and seasonal sales by visualizing rich Quantcast audience data

NextLesson

I oversaw marketing and product design at NextLesson. Managed the team of freelance designers, built the brand and illustration system, and produced over 1,950 lesson thumbnails for the education marketplace. Launched an interactive version of our lessons, a tool to gauge student interest in topics, and more intuitive way to filter our lessons.
InterestID
InterestID

Interests "Tinder": Building a tool to gauge student's interest on topics featured in lessons

NextLesson Covers
NextLesson Covers

Creation of covers, design patterns, and templates for online educational lessons

NextLesson Characters
NextLesson Characters

Developing the character design framework for an education brand

The Pokémon Company International

I worked on a in-house design team that supported Licensing, Marketing, E-Commerce, Editorial, and localization of the video games, movies, and television show.
Pokémon Exhibitions
Pokémon Exhibitions

The design and production of assets for Pokemon licensing trade shows

Pokémon Events
Pokémon Events

Design, Marketing, and production of assets for large events

Pokémon Pocket Pokédex
Pokémon Pocket Pokédex

Developing an intuitive design and layout for a 400+ page game guide undertaken in-house

Projects Gallery

If you've got no time, so here's some mixed works from the last few years.

*demo-card-proposed.png

Demo Card Proposed

video-game-localization-assets.jpg

Video Game Localization Assets

NextLesson-glossary-image^^networking.png

NextLesson Glossary Image - Networking

Quantcast-company-initiative-graphic.gif

Quantcast Company Initiative Graphic

Quantcast-chrome-extension.jpg

Quantcast Chrome Extension

*The3^^mobile-game-design.webp

The3 - Mobile Game Design

*quantcast-platform-graphic.jpg

Quantcast Platform Graphic

NextLesson-glossary-image^^booksellers.png

NextLesson Glossary Image - Booksellers

NextLesson-covers^^time-to-fly.png

NextLesson Covers - Time To Fly

*Quantcast-publisher-ecosystem.jpg

Quantcast Publisher Ecosystem

*childrens-book-illustrations.png

Childrens Book Illustrations

*NextLesson^^interactive-UI.jpg

NextLesson - Interactive UI

NextLesson-InterestID.jpg

NextLesson InterestID

pokemon-trade-show-creative-assets.jpg

Pokemon Trade Show Creative Assets

Quantcast-state-of-play.jpg

Quantcast State of Play

Quantcast-blog-graphic^^mom-blogs.png

Quantcast Blog Graphic - Mom Blogs

*demographics-card-redesign.jpg

Demographics Card Redesign

*NextLesson-glossary-image^^publisher.png

NextLesson Glossary Image - Publisher

*pokemon-trade-show-graphics.jpg

Pokemon Trade Show Graphics

Quantcast-landing-page.jpg

Quantcast Landing Page

Quantcast-Industry-Survey-Report-2022.jpg

Quantcast Industry Survey Report 2022

*Quantcast-cookieless-campaign^^cookie-crumble.gif

Quantcast Cookieless Campaign - Cookie Crumble

quantcast-academy-ad-campaigns.png

Quantcast Academy Ad Campaigns

chronicles-of-old-paris^^guidebook.jpg

Chronicles of Old Paris - Guidebook

*Quantcast-email-report.png

Quantcast Email Report

*Quantcast-chrome-extension-launch.jpg

Quantcast Chrome Extension Launch

Quantcast-Growth.jpg

Quantcast Growth

NextLesson-covers^^driverless-cars.png

NextLesson Covers - Driverless Cars

pokemon-launch-event-assets.jpg

Pokemon Launch Event Assets

screenshot-ad-solutions.jpg

Screenshot Ad Solutions

Quantcast-product-signup.png

Quantcast Product Signup

Quantcast-social-spotlight-template.jpg

Quantcast Social Spotlight Template

*NextLesson-InterestID-voting.webp

NextLesson InterestID Voting

NextLesson-covers^^build-a-lunar-lander.png

NextLesson Covers - Build a Lunar Lander