With over 20 years of diverse creative experience, I’ve worked in both B2B (ad-tech and education) and B2C (entertainment, publishing, and gaming) sectors. My career spans startups like NextLesson, medium-sized enterprises like Quantcast, and industry leaders like The Pokemon Company International.
I have a proven track record in creative team leadership, ensuring brand consistency across channels, and nurturing small team environments. My adaptable nature and diverse skillset drive proactive problem-solving through technology and collaboration.
Successfully launched products and design systems at Quantcast, NextLesson, and Pokémon through collaborative cross-functional efforts with Marketing, Product, Sales, and Engineering.
Led design teams at Quantcast and NextLesson to produce their best work by nurturing talent, mentorship, facilitating project collaboration and ideation, overseeing project management, and instituting operational procedures.
Through the utilization of technology and talent development, implemented cost-saving initiatives at Pokemon, NextLesson, and Quantcast by internalizing design work, all while maintaining high design standards.
Working collaboratively to create, develop, and promote online digital advertising courses
Growing the self-serve customer base through A/B experiments and digital marketing
Maintaining the website design system and boosting demand-gen efforts
Evolving our Adtech brand while building awareness and ensuring visual consistency
Reintroducing our customers to in-person events at a lively casino‑themed Party
A brand campaign inspired by Pop Art imperfections
Enabling industry and seasonal sales by visualizing rich Quantcast audience data
Interests "Tinder": Building a tool to gauge student's interest on topics featured in lessons
Creation of covers, design patterns, and templates for online educational lessons
Developing the character design framework for an education brand
The design and production of assets for Pokemon licensing trade shows
Design, Marketing, and production of assets for large events
Developing an intuitive design and layout for a 400+ page game guide undertaken in-house
If you've got no time, so here's some mixed works from the last few years.