Ray Yuen - Designer {xs}
Ray Yuen - Designer {sm}
Ray Yuen - Designer {md}
Ray Yuen - Designer {lg}
Ray Yuen - Designer {xl}
Ray Yuen - Designer {xxl}

Ray Yuen
Designer

Career Profile

With over 20 years of diverse creative experience, I’ve worked in both B2B (ad-tech and education) and B2C (entertainment, publishing, and gaming) sectors. My career spans startups like NextLesson, medium-sized enterprises like Quantcast, and industry leaders like The Pokemon Company International.

I have a proven track record in creative team leadership, ensuring brand consistency across channels, and excelling in small team environments. My adaptable nature and diverse skillset drive proactive problem-solving through technology and collaboration.

Career Highlights

  • Successfully launched products and design systems at Quantcast, NextLesson, and Pok√©mon through collaborative cross-functional efforts with Product, Engineering, Sales, and Marketing.

  • Led international design teams, implementing operational procedures, nurturing design talent, and enhancing autonomy and transparency in project pipeline coordination and task prioritization.

  • Executed a cost-saving internal brand refresh in 4 months to debut with a product release and announcement via live-stream on a relaunched website.

Design Skills

Branding
Product Design
Typography
UI Design
UX Design
Design Systems
The Responsive Web
Video Editing
Wireframing
Prototyping
Sketching
Print Production
Illustration
Data Visualization
Design Mentorship
Team Management
Startup experience
Growth Mindset

Software Skills

Adobe Creative Suite
Photoshop
Illustrator
Indesign
Figma
Sketch
Invision
After Effects
HTML
CSS
PHP
Wordpress

Projects Gallery

If you've got no time, so here's some mixed works from the last few years.

*demo-card-proposed.png

Demo Card Proposed

video-game-localization-assets.jpg

Video Game Localization Assets

NextLesson-glossary-image^^networking.png

NextLesson Glossary Image - Networking

Quantcast-company-initiative-graphic.gif

Quantcast Company Initiative Graphic

Quantcast-state-of-play.png

Quantcast State of Play

Quantcast-chrome-extension.jpg

Quantcast Chrome Extension

*The3^^mobile-game-design.webp

The3 - Mobile Game Design

*quantcast-platform-graphic.jpg

Quantcast Platform Graphic

NextLesson-glossary-image^^booksellers.png

NextLesson Glossary Image - Booksellers

NextLesson-covers^^time-to-fly.png

NextLesson Covers - Time To Fly

*Quantcast-publisher-ecosystem.jpg

Quantcast Publisher Ecosystem

*childrens-book-illustrations.png

Childrens Book Illustrations

NextLesson-InterestID.jpg

NextLesson InterestID

pokemon-trade-show-creative-assets.jpg

Pokemon Trade Show Creative Assets

Quantcast-blog-graphic^^mom-blogs.png

Quantcast Blog Graphic - Mom Blogs

*demographics-card-redesign.jpg

Demographics Card Redesign

*NextLesson-glossary-image^^publisher.png

NextLesson Glossary Image - Publisher

*pokemon-trade-show-graphics.jpg

Pokemon Trade Show Graphics

Quantcast-landing-page.jpg

Quantcast Landing Page

Quantcast-Industry-Survey-Report-2022.jpg

Quantcast Industry Survey Report 2022

*Quantcast-cookieless-campaign^^cookie-crumble.gif

Quantcast Cookieless Campaign - Cookie Crumble

quantcast-academy-ad-campaigns.png

Quantcast Academy Ad Campaigns

chronicles-of-old-paris^^guidebook.jpg

Chronicles of Old Paris - Guidebook

*Quantcast-email-report.png

Quantcast Email Report

*Quantcast-chrome-extension-launch.jpg

Quantcast Chrome Extension Launch

Quantcast-Growth.jpg

Quantcast Growth

NextLesson-covers^^driverless-cars.png

NextLesson Covers - Driverless Cars

pokemon-launch-event-assets.jpg

Pokemon Launch Event Assets

screenshot-ad-solutions.jpg

Screenshot Ad Solutions

Quantcast-product-signup.png

Quantcast Product Signup

Quantcast-social-spotlight-template.jpg

Quantcast Social Spotlight Template

*NextLesson-InterestID-voting.webp

NextLesson InterestID Voting

NextLesson-covers^^build-a-lunar-lander.png

NextLesson Covers - Build a Lunar Lander

*NextLesson^^interactive-UI.png

NextLesson - Interactive UI

Relevant Projects

As the Design Manager @Quantcast, an advertising and analytics company:

  • Launched new products and offerings, including a privacy consent tool and a self-serve advertising platform, in collaboration with marketing, product, and engineering.
  • Optimized quantcast.com and maintained design system, reducing bounce rates by 20% and facilitating a smooth transition to the free product through A/B experiments.
  • Developed Quantcast Academy, an online learning platform with digital advertising courses, attracting over 6,327 users, with 2,530 completing certifications.
  • Increased engagement in analytics tool through A/B experiments, onboarding optimization, and email outreach.

As the Head of Design @NextLesson, an ed-tech startup:

  • Collaborated with the product team to conceptualize, develop, test, and successfully launch new products, including a streamlined web marketplace, a student interest assessment tool, personalized school district landing pages, and an online learning platform.
  • Managed a team of global designers focused on creating educational marketplace product covers. Fostered autonomy by integrating cover assignments and approvals into content pipeline, allowing editors to monitor progress effectively.
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Quantcast

Quantcast Academy

Creating and developing digital advertising courses

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Quantcast

Quantcast Growth

Growing our self-serve customers and increasing engagement through A/B experiments

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Quantcast

quantcast.com

Maintaining the Quantcast marketing website while driving conversions

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Quantcast

Quantcast Branding

Building brand awareness in the Adtech space