Overview
Description
For Salesforce events, our team played a key role in shaping the internal event experience for 5,000+ attendees. We helped push the branding forward, introducing fresh directions that aligned with the company’s evolving identity. A big highlight was bringing our characters to life, who were crucial in introducing the concept of Agents, aimed at expanding the business’s workforce in a creative and engaging way. It was all about making those connections memorable and impactful.
Salesforce was undergoing a brand evolution, but the new direction clashed with existing event branding. Our team was tasked with developing a solution that merged both seamlessly, ensuring a cohesive experience across all touchpoints. Our refined design elements established a foundation that set a precedent for future events. Additionally, this kickoff aimed to accelerate the adoption of a new AI tool for our customers. In the concepting, we focused on conveying themes of speed and liftoff.
