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About

I’m a multidisciplinary designer and illustrator based in the Bay Area with 20+ years of experience across brand identity, web design, and print production. I’ve led creative for in-house teams, including work at Salesforce, Quantcast, and Pokémon.

Whether I’m building scalable design systems, launching internal brands, or creating illustrations, my goal is always the same: make the idea feel clear, thoughtful, and alive.

Places I've Worked

Quantcast logo
Salesforce

A cloud-based CRM platform that helps businesses manage sales, marketing, and customer relationships where I designed event assets and developed character-driven branding.

Quantcast logo
Quantcast

A data-driven advertising analytics company where I evolved the brand identity and created marketing, create marketing assets, and develop educational content.

NextLesson logo
NextLesson

An ed-tech company where I developed a scalable illustration system, creating character templates and assets to enhance K-12 educational content across web, print, and curriculum materials.

Pokemon logo
The Pokémon Company International

A brand management subsidiary where I designed marketing assets, packaging, and promotional materials to support product launches and global campaigns.


Now

  • Part of a gallery show as artist in Tony Gemignani’s North Beach billboard series
  • Design/illustration at Workato growing their dev community with Dewy, a new mascot!
  • Learning conversational Cantonese.
  • Tinkering with 11ty for building simple websites.

Updated: Nov 2025

Past

  • Helped created Agent Astro and Agent Max for Salesforce.
  • Participated in Art of the Game, an NBA All Star art show.
  • Illustrated 2 children's books, Tiger Tiger and Monkey Mo.
  • Drew caricatures at Six Flags Great Adventure.
  • Made Darth Pickle, where I host code projects
  • Grew up in NJ, lived in Rochester and Brooklyn.
  • Can solve a Rubik's Cube >1m.

Things Making Me Happy

Pokemon Emerald Rogue
Midjourney
noodles
Sawayama Solitare
Procreate
Figma
Obsidian MD
Vespas
Evergoods
agave plants
Sekiro
Chastity Belt
Shogun Showdown
italian subs
black cats
neon signs
wimmelbooks
FromSoft
iPad Mini
bookbinding
Balatro