Our team was responsible for the design system for the marketing website for Quantcast, an advertising and analytics company. We ensured the website maintained consistent design and branding throughout a comprehensive rebranding effort.
Team: Web Developer, Product Marketing, Content, Design
Role: Web Design, Branding, Content Artwork
Quantcast is known for digital advertising and audience measurement. The primary objective of our design was to communicate our products and offerings in a straightforward and accessible manner. We aimed to simplify complex concepts and ensure our visual language effectively supported our capabilities. By doing so, we strived to enhance understanding and engagement with our services among our target audience.
We experimented with various ways to visualize our audience data and AI/ML processes through images, color, and motion.
Motion graphics were used to show the the richness and the real-time aspect of our data.
Ensuring a consistent experience from brand to product. By aligning the UX design elements, such as visual aesthetics, navigation, and interaction patterns users can transition smoothly between the two and feel a sense of continuity.
Learning SEO basics. I learned a lot about website analytics, SEO, and tracking sources and how this also contributes to a larger digital strategy.
Building brand awareness in the Adtech space