Brand
Campaign
Q1-Q2
2022
Overview
Team: Field Marketing
Role: Creative Direction, Production
Info
In line with Apple and Mozilla's influence, there's a growing awareness of cookies and privacy. Because of our product's strong dependance on third-party cookies, Quantcast introduced a strong multi-signal cookieless solution, leading to a strategic marketing initiative.
After introducing the cookieless product, we initiated a campaign with the goal of visually depicting the deprecation or crumbling of cookies in a stylistic manner. The winning design integrated vibrant elements and print process-inspired artifacts, drawing inspiration from Pop Art.
Quantcast's cookieless solution, which aims to construct audience profiles from diverse data signals, draws parallels with Pop Artists who embraced imperfections in the screen-printing process. Similar to the artists finding artistic value in discrepancies like image registration, color variations, and ink coverage irregularities, Quantcast recognizes the significance of utilizing multiple data signals to create a nuanced and comprehensive audience profile.
30 second video promo
