As the lead brand designer at Quantcast, an advertising and analytics company, all things brand design came through our team. It was our job to raise brand awareness, maintain consistency across touchpoints, and explain our value and technology in clear and simple ways to our users.
Team: Creative Team, Web Developer, Marketing
Role: Senior Design Manager
We initiated a brand refresh in 2020. Our team supported the rollout with creative assets (presentating updates to C-suite and company, updating brand guidelines, slide templates, product pitches) to roll out with the new messaging.
While the previous CMO was striving for a luxury premium feel, we updated to be more approachable (the 'black box' of data/AI are so not cool), humanize the brand (focus on the users and consumers and how our tech helps them), use more color (previously just black, white, and red), and finally to be more simple and concise with our messaging, especially when explaining complex technologies.
Building a student interest Tinder