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Use Content Segments to answer:
What types of users are visiting your News section? Sports section? Compare audience age, education level, household income, and more to optimize your content.
Are readers of your Lifestyle section interested in reading additional content about Arts & Entertainment or Gardening? Surface new article ideas for each content segment.
Do your products attract different audiences? Uncover differences in demographics and interests to ensure your marketing efforts align with who your users really are.
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